LATEST AGENDA UPDATE:

THURSDAY 7.31.08

9:00 AM

> Developing A Purpose Driven Morning Show:  Look around: dozens of major corporations now align themselves with numerous foundations or charities: Green Space, World Hunger, Wounded Soldiers, Habitat for Humanity and the list goes on. You see it in their TV & Print advertising, plus their Websites. But there's more here than meets the eye: it's part of a business model. One that's not only socially beneficial, but can be rewarding to companies in ways never imagined---including your show! At this year's MSBC XX, we're pleased to welcome back one of our all-time favorite speakers, best selling author, lecturer and former solutions guru for Yahoo, Tim Sanders, with a special one-of-a-kind presentation: "Developing A Purpose Driven Morning Show." Here you'll get exclusive tips on how to choose, connect and create purpose driven shows, how to market and manage them, plus, he’ll give examples of PDMS's that have developed ‘bits for good’ and improved their show’s local value along the way.

Sponsored by Readers Digest

10:30 AM

> Class For Cash: Want to earn some extra income on the side? The answer could be as close as your nearest college. More and more of them are hiring personalities for radio or media studies because only they can provide students with real life experiences. Here's your chance to turn something you do every day into extra money or even a unique form of research. Presented by Vinny Marino.

11: 30 AM

> From Worst to First: A true story of a morning host' travel from addiction and despair back to being on top and regaining self-respect; how his faith and determination changed his life (and his show) and how he's now helping listeners (on a rock station) through his own experiences. Presented by Mikey - The Mikey Show

1:00 PM

> Producers Forum
Ever Notice How Some Morning Shows Seem To Have Their Own Hotline to the hottest Celebrities, Politicians or Big Names in the News? How about those Bigger-Than-Life Promotions? The Trick to Getting Sponsors and Cool Giveaways, plus Getting a Big Turnout? At this year's Morning Show Boot Camp XX, moderator Jake Ray will direct a special panel of some of radio's most powerful and respected producers into revealing some of their all-time top secrets and favorite techniques.

SCHEDULED PANELISTS:
Tommy Sablan The Jeff & Jer' Show/San Diego, J.C. Fernandez Mix/Las Vegas, Drew Curtis FARK.COM, Steve O KDWB/Minneapolis, Mike Jones - The Bob River's Show/Seattle MODERATED BY JAKE RAY NEW YORK

Sponsored by The Morning Sidekick

THE WOMEN'S FORUM: "20 Years Later:"
Nearly 20 years ago, Morning Show Boot Camp™ presented its first ever forum for women personalities. Since then, the role of women in morning radio has exploded both locally and in syndication. This year, moderator Erica Farber of Radio & Records leads a panel of some of morning radio's most distinguished women personalities through a candid discussion on their careers, expanding roles, new opportunities, choosing topics, the right partners, and how they're gearing up for the next 20 years. The Women's Forum is set for Thursday, July 31st at the Westin-Tabor Center - Denver. Plan now for another SRO event!

SCHEDULED PANELISTS:
Tara - The Wolf/Dallas, Virginia - WLDI/West Palm, Corey Foley - The Wolf/San Francisco, Dana DiDonato WBLI/Long Island MODERATED BY ERICA FARBER LOS ANGELES

Sponsored by The Morning Sidekick

2:30 PM

> Managing Your Brand In A YouTube World: Everywhere You Turn, Someone Is Popping Up On Video, Including You! As a radio personality, knowing what to do, or not to do in front of a camera or news crew is critical to your brand. For this purpose, Talentmaster's 20th Annual Morning Show Boot Camp® is pleased to welcome Paul Connell, Managing Partner of PMC Brand Management. This special presentation will cover everything from TV Appearances, Billboards and Commercials, plus Websites. Topics include "The Right Approach To Being Interviewed,"--- Learning how to "Prepare and Control The Results." Find out "The Most Effective Body Language," i.e. facial expressions, hand motions and even what to wear. Plus, learn which "Types of Press Releases That Garner The Most Attention."

4:00 PM

> Battle of the Bits XI!! Where groups of radio's top morning talent battle it out for incredible prizes with their top material. What will they win this year? Past prizes have included " Big Screen TV's" a "Vacation Cruise, "I-Phones," Autographed Guitars," $1000 Cash Prizes" and more!! But great prizes are just part of it. Be prepared to come away with tons of material from some of the best minds in radio! Moderated byJohnjay & Rich

6:30 PM

> Welcoming Cocktail Reception

8:00 PM

> USRN 4th Annual "Texas Hold 'Em Poker Tournament Sponsored by United Stations Radio Networks

 

FRIDAY 8.1.08

9:00 AM

> 20 Essentials Of Every Great Morning Show: In today's ever-changing marketplace of unbridled competition, new technology and far greater reliance on self-promotion, achieving and maintaining success has never been more difficult. For this purpose, MSBC is pleased to have assembled an extraordinary cast of some of radio's hottest personalities who'll share their top secrets to thriving and surviving in today's market.

SCHEDULED GUESTS:

Ace & TJ - Syndicated/Charlotte
Bert Weiss - The Bert Show/Atlanta
Bob Rivers - The Bob Rivers Show/Seattle
Brother Wease - The Fox/Rochester
Chio - Wired/Philly
Dave Ryan - KDWB/Minneapolis
Dwyer & Michaels
Free Beer & Hot Wings - Syndicated/Grand Rapids
Johnjay & Rich Syndicated/Tucson
Kelly Ford - KYGO/Denver
Kevin & Virginia - WLDI/West Palm
Lamont & Tonelli - The Bone/San Francisco
Paul Castronovo - The Paul & Young Ron Show/Miami
Skip Mahaffey - US 103.5 Tampa

10:30 AM

> 20 MORE Things You Need To Know About PPM and then some: By the time MSBC XX kicks off, more information will likely be available regarding the Portable People Meter. Get informed, Get Ready!

SCHEDULED PANELISTS:
Rick Cummings Emmis Broadcasting/Los Angeles, Tom Taylor Radio-Info.com Philadelphia, PA, Gary Marince Arbitron, Maryland Jaye Albright Albright & O'Malley / Seattle

MODERATED BY John Stevens Paragon Media Strategies - Denver

NOON

Radio & Record's Luncheon - United Stations Entertainment With Comedian/Actor Billy Gardell

2:00 PM

> Format Forums

AC

SCHEDULED PANELISTS:
Mark & Mercedes/Mix Las Vegas- Jo & Twiggy Trent FM/England Others TBA MODERATED BY Mike McVay, Cleveland

Country

SCHEDULED PANELISTS:
Ben & Matt - KNIX/Phoenix Tony Lynn - KBQI/Albuquerque - Chad Mitchell 106.7 "the Fox MODERATED BY SKIP MAHAFFEY - TAMPA

CHR Sponsored by Nineball Radio Networks

Scheduled Panelists: Bob Dumas/G105 - Raleigh, Kendall B & Larry Ulibarri/KS107.5 - Denver Brad Booker/WSTO -Evansville Roula Christie/KRBE Houston, AJ Michada/ Channel 933/San Diego MODERATED BY DAVE RYAN - MINNEAPOLIS

Rock Sponsored by Nineball Radio Networks

The Morning Stiffy KCAL/Redlands Mikey KIOZ/San Diego, OTHER TBA MODERATED BY BILL ALLRED SALT LAKE CITY

3:30 PM

> 10 Ways To Becoming Radio's NEXT Million Dollar Personality: It's been called one of MSBC's greatest sessions ever: "How To Become A Million Dollar Personality." Now, over 10 years later, as part of MSBC's 20th Anniversary line-up, we're most pleased to present the sequel: "10 Steps to Becoming Radio's NEXT million dollar personality; a new decade, a new time, a whole new presentation from one of MSBC's most beloved speakers, Jerry Cesak (of Jeff & Jer') one of radio's most successful personalties.

 

SATURDAY 8.2.08

9:00 - 12:30PM

> SPECIAL 2-HOUR CAREERS/LEGAL FORUM - With Power Groups

Want to get the pro's and con's on whether or not to syndicate? What about how to determine your worth? > And what's the best thing to say or not say when a crisis erupts? > Want the real-deal on non-competes? > How about Intellectual Property? What's yours, what's not? > What about management? Want to learn what they look for most in morning shows? These are just a few of numerous topics that will be discussed in an extra special, 2-hour CAREERS/LEGAL FORUM dedicated to career management and various legal issues you need to know about. And who better than a group of some of radio's most powerful attorneys, agents, managers & programmers to lend their input and advice. Plus, following th discussion, POWER GROUPS of 10 or fewer attendees will be treated to special one-on-one discussions.

Scheduled Panelists & Table Leaders Include:

Bob Eatman - Attorney/Agent,
Paul Anderson -Attorney/Agent Seattle,
Glenn Goldstein -Attorney/Agent Los Angeles,
Matt Miller -Agent Chicago,
Steve Linett Attorney/Agent,
Bob Call VP/KYGO Denver,
Lee Larsen SVP/Clear Channel Denver,
Paul Franklin - Financial Advisor,
Ken Davis - CPA,
Heather Cohen - Eric Weiss Agency New York,
Don Howe - SVP CBS Radio Denver -
Jason Insalaco Attorney/Agent,
Karen Hansen - Paul Anderson Group Seattle
Jimmy Steele - Clear Channel San Diego
Joe Bevilacqua - Clear Channel Denver

Moderated by Randy Lane

 

11:00 - 12:30PM

The Greatest Bits of All Time:

>>>> For over 10 years, Morning Show Boot Camp has kicked off MSBC by pitting make-shift morning shows against each other as they battled it out with their best ideas for amazing prizes. This, during our highly popular "Battle of the Bits" session. Now, with this being our 20 Anniversary, we're taking it one step further, by asking our attendees ON CAMERA to share with us their opinion of the all-time "Greatest Bit - Stunt - Promotion or On-Air Feat in the last 20 years!! It can be one of their own, or someone elses. Everyone has a favorite and they'll get to share it with radio's best friend, Art Vuolo, while at 'Boot Camp. When completed, attendees will be treated to this special footage of everyone's thoughts. Imagine soaking in a lifetime's worth of some of the best ideas ever on air. Art will be setting up his camera at The Complete SheetÕs Exhibit.

WRAP UP BY 12:30 PM