MSBC2003 Volume 13 (2 program minimum)

A total of 13 sessions are available and you can get the complete set (10 cds) for only $169.95 - a savings of $30. You can also purchase individual sessions for $20 per cd ( 2 cd minimum). For up to 6 cd's, s/h is $4 - For more than 6, then S/H is $8.00. International orders will vary. Inquire for rates. Email to for more details. To order, just select from the Programs below, complete the order form and click enter.

Program 1 - Battle of the Bits VI - You know the drill: personalities seated in groups of ten, competing with each other for the best bits and ideas. Top picks win prizes.

Moderated by Bill Michaels and Greg Dwyer

Program 2 - Making Your Own Luck: The Womens Forum - When it comes to success as a personality, the term self-reliance plays a larger role than ever. For women, perhaps moreso. This year’s forum will examine how each of our panelists went beyond the box to achieve success and make others stand up and take notice. Come hear the stories of Erin Carmen/Z104/Wash.- Laura Cain/Star/San Diego Kelly Stevens/WHOT/Youngstown - Cyndi Barton/ WLTE/Minn.

Mod. by Geri Jarvis - Lite/Grand Rapids


Program 3 - Tools for Talking - As personalities, talking with people is what you do most. Whether it’s celebrity interviews, interaction with listerners or other show members. Without exception, talking is the foundation of every show. During this segment, best selling author and acclaimed speaker Joseph Grenny will share the common components of some of America’s greatest communicators, plus a few of radios’ as well.

With Author: Joseph Grenny


Program 4 - Management/Programming Roundtable - Don't Stop Believin' Here’s the session where talent gets to interface with some of the top names in the industry. The only rules? There are none. It’s designed to let talent ask candid questions about the industry that are top of mind. Want the real scoop on what’s happening? Here’s the session where you’ll get it. Panelists include Clarke Brown Jefferson-Pilot, Marc Chase -Clear Channel and Bob Michaels - Arbitron

Mod. by Infinity’s Jon Zellner


Program 5 - The Life and Times of Phil Hendrie - He’s considered one of radios’ most creative personalities of all time. A one-of-a-kind talent with a show unlike any before. This year at MSBC we’re proud to have Phil Hendrie himself as our special guest in a showcase of his career, talents and accomplishments. You can look forward to a session and an acquaintence you’ll treasure forever.

With Special Guest Premiere Radio Network’s Phil Hendrie

Program 6, 7, 8, 9 - Format Focus Sessions: (please select one or more*)
Always voted among our hottest sessions. Expect the same for MSBC XV.

Rock - (Library) Tim Dukes w/ Larry Wachs, Grego and Brian, Jen X & Cad, Paul Castronovo
Country (Buckhead 2) Skip Mahaffey w/ Jerry Pellitier, John Flint & Tammy Lee, Bandy, Amy Brumley
Adult - (Buckhead 1) Louis Kaplan w/ Roula & Ryan, Gene & Julie, Dean Novak, Dain & Peggy
CHR - (Ballroom 3) Ross Brittain w/ Janet Snyder, Mojo, Bert Weiss, Danny Czekalinski


Program 10 - How to Build Your Brand -By popular demand, The Love Kat is back. In this session, learn the secrets behind the magic of "brand building" from Tim Sanders of Yahoo! Each personality needs to establish a brand or a"promise of an experience" in this high-turnover world. Simple steps and a handbook will outline a personal branding strategy along with a few case studies including Michael Jordan, plus a few of your favorite radio personalities.

With Yahoo’s Tim Sanders


Program 11 - The Morning Scorecard - Morning specialist, Steve Reynolds offers an exclusive guide for keeping your show on track. Through this session, you’ll be able to take the guesswork out of daily show planning by building in those elements into each day’s show that attract listeners most. In the process, learn which elements are most important. If you want to create great shows day after day, this is a session you absolutely don’t want to miss.

With Steve Reynolds


Program 12- Danger Boys - Do words like “Lawsuits,” or annoucements like “It’s the GM on line one” get your attention? If so, there’s no doubt you’re like numerous shows today that feature danger/stunt boys. Whatever the name, you know the drill. Producer extraordinaire, Rich Shertenlieb (remember the signs at The Master’s golf tournament to Martha Burke “Iron my shirt!) will present perhaps one of the most “valuable” sessions ever. Advice that may save you a ton---even a job!

With Rich Shertenlieb


Program 13 - Producers Forum - Moderator, Q100/Atlanta’s Jeff Dauler is backed by an all-star panel including both producers as well as those who interact with them on a daily basis. Scheduled guests include: Chad Mitchell/WKQI/Detoit - Jimmy Baron/99X Atlanta - Marsha Rickett/NBC and many others.


I WANT TO PURCHASE THE COMPLETE SET - Don't forget to indicate which format session you would like.

Order 6 or more sessions and get a year of

The Morning Mouth Free!!! (Good through 12/31/03)







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Make checks payable to Morning Show Boot Camp and mail to :
8654 Main Street
Rear Building
Woodstock, GA 30188
Phone: 770-926-7573
Fax: 770-926-5932


You should receive your cd's (or video's) within 10-14 days working days. If you do not, please contact our office at 770-926-7573.